Tata Motors Commercial Vehicles Showcases Euro 6 Range for MENA Market at Landmark Dubai Launch
Tata Motors Commercial Vehicles has unveiled its most extensive Euro 6-compliant truck and bus lineup in the GCC, reinforcing its six-decade legacy in the MENA region with the “Next Is Now” showcase in Dubai.
Tata Motors Commercial Vehicles has unveiled its largest-ever product showcase in the Gulf Cooperation Council (GCC) region, presenting an extensive range of Euro 6 compliant trucks and buses designed specifically for customers across the Middle East and North Africa (MENA).
The launch event, themed “Next Is Now”, celebrated 75 years of Tata’s commercial vehicle legacy and underscored the brand’s renewed focus on expanding its footprint in the MENA region — a market it first entered more than six decades ago, beginning with Bahrain in the early 1960s.
Held in Dubai, the event brought together business partners, fleet operators, and regional distributors to witness the next generation of Tata’s passenger and cargo mobility solutions, all engineered to meet evolving transport and logistics needs across the region.
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Comprehensive Euro 6 Product Range
Tata Motors’ latest lineup embodies innovation, reliability, and sustainability, offering solutions for both passenger transport and cargo logistics.
1. Passenger Mobility Solutions
| Model | Key Highlights |
|---|---|
| LPO 1622 | Available in 11m and 12m versions; powered by Cummins engine with ABS, ESC, Cruise Control, and best-in-class climate control — ideal for school and staff transport. |
| Starbus Prime LP 716 | 28-seater bus with a 3.3L new-gen engine, advanced safety (ABS, ESC, Hill Start Assist), excellent fuel efficiency, and superior comfort. |
| Ultra LPO 916 | 33-seater for school and staff transport offering high fuel efficiency, smooth drivability, and proven reliability. |
2. Cargo Mobility Solutions
| Model | Key Highlights |
|---|---|
| Ultra Range | Next-generation smart truck platform (7–19T configurations); versatile and efficient for intra-city logistics and last-mile delivery. |
| Prima 3430.T | 6.7L Cummins engine (300HP, 1100Nm torque); designed for long-haul operations with optimal performance and durability. |
| Prima 3330.K | Heavy-duty tipper engineered for tough terrains and high-load productivity, ideal for construction and mining. |
3. Special Displays
| Model | Key Highlights |
|---|---|
| Prima 4440.S AMT | Auto Shift transmission for fatigue-free, long-haul driving and enhanced driver comfort. |
| Prima 4040.T | Balanced design offering comfort and productivity for water, machinery, and logistics transport. |
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Customer-Centric Support Ecosystem
Tata Motors’ commitment to customer satisfaction extends beyond vehicles. The brand continues to strengthen its after-sales network and service infrastructure across the region, ensuring maximum uptime for fleet owners.
- 100+ Service Centres: A strategically positioned regional network for easy access to genuine spare parts and prompt maintenance.
- Comprehensive Warranty Coverage: Extended warranty options across all models provide peace of mind and long-term value.
- Annual Maintenance Contracts (AMC): Flexible and customizable AMC packages to ensure cost efficiency and peak vehicle performance.
“As the MENA region advances its infrastructure and logistics ambitions, the demand for smarter and more efficient mobility solutions grows. Tata Motors Commercial Vehicles has been a trusted partner in this journey for nearly six decades, and our latest Euro 6 range reflects our enduring commitment to innovation and reliability.”
Asif Shamim, Head – International Business, Tata Motors Commercial Vehicles
With operations in over 40 international markets, Tata Motors Commercial Vehicles offers a diverse portfolio spanning sub-1-tonne to 60-tonne cargo trucks and 9-seater to 71-seater buses. Each vehicle is backed by Tata’s robust R&D and engineering expertise, rigorously tested for local market conditions to ensure long-lasting performance and safety.
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