Magenta Mobility Deepens Tata Partnership with 100+ Tata Ace EV Deployment
Magenta Mobility News: Magenta Mobility and Tata Motors join forces to electrify intra-city distribution! With over 100 Tata Ace EVs deployed, including the new Ace EV 1000, this partnership accelerates India’s shift towards sustainable mobility.
Magenta Mobility, an integrated electric mobility solutions provider, has strengthened its collaboration with Tata Motors, India’s leading commercial vehicle manufacturer, by deploying over 100 units of Tata Ace EV.
This includes over 60 units of the Ace EV and over 40 of the newly launched Ace EV 1000. This deployment follows the MoU signed between the two companies in October 2023, which set a target of 500 units of the innovative Tata Ace EV.
Tata Ace EV Specifications
The Ace EV is equipped with the EVOGEN powertrain, offering an exceptional driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It ensures safe, all-weather operations with an advanced battery cooling system and a regenerative braking system to enhance driving range.
The vehicle supports both regular and fast charging for high uptime and is powered by a 27kW (36hp) motor with 130Nm of peak torque, ensuring top-notch pickup and grade-ability for easy ascents under full load conditions. Its robust performance and near-100% uptime have been met with an overwhelmingly positive response from customers.
| Specification | Details |
|---|---|
| Powertrain | EVOGEN Powertrain |
| Motor Power | 27 kW (36 hp) |
| Peak Torque | 130 Nm |
| Battery Warranty | 7 years |
| Maintenance Package | 5 years comprehensive |
| Charging Capabilities | Regular and fast charging |
| Battery Cooling System | Advanced cooling system |
| Braking System | Regenerative braking system |
| Grade-ability | Best-in-class, allows easy ascent under fully loaded conditions |
| Uptime | Near-100% |
Mr. Maxson Lewis, Founder & CEO of Magenta Mobility, expressed enthusiasm about the collaboration, stating, “We are excited to deepen our partnership with Tata Motors, reinforcing our dedication to delivering safe, smart, and sustainable mobility solutions across India. The deployment of 100+ Tata Ace EVs marks a significant step towards our ambitious ‘Ab Ki Baar Dus Hazaar’ program, aimed at deploying 10,000 electric vehicles by September 2025. By combining Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is set to redefine industry standards.”
Mr. Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, commented on the deployment, stating, “This milestone in our partnership with Magenta Mobility fills us with immense pride as we integrate Tata Ace EVs into their fleet. This deployment reaffirms our shared vision of transforming intra-city distribution with advanced, zero-emission mobility solutions. The Ace EV, born from our co-creation efforts, offers unmatched performance, reliability, and operational efficiency while contributing to a greener future for India. This deployment underscores our unwavering commitment to making sustainable e-cargo transportation accessible across the nation. Together, we are paving the way for a cleaner, greener, and more environmentally conscious future for India.”
Magenta Mobility is supported by prominent investors such as HPCL, BP, Morgan Stanley, JITO Angel Network, and noted Indian American philanthropist Dr. Kiran Patel. Leading the electric mobility revolution, Magenta is driving initiatives that promote sustainability and innovation in India’s transportation sector. By extending its partnership with Tata Motors and deploying 100 Tata Ace EVs, Magenta underscores its commitment to decarbonizing logistics.
