JBM Enters UAE: Partners with Al Habtoor Motors to Launch Electric Buses

JBM enters UAE in partnership with AL Habtoor Motors. Collaboration aims to introduce state-of-the-art electric buses and strengthen UAE’s vision for sustainable public transport.

JBM Electric Vehicles (P) Ltd, part of JBM Auto Ltd., has officially entered the UAE market through a landmark partnership with Al Habtoor Motors. The collaboration will introduce JBM’s next-generation electric buses to the country, supporting the UAE’s Net Zero by 2050 Strategic Initiative.

Under this partnership, Al Habtoor Motors will act as the exclusive importer and distributor of JBM e-buses, ensuring nationwide deployment, service infrastructure, and aftersales support. Together, the companies aim to modernize public transport while cutting emissions and operating costs.

Earlier in June, JBM entered the European market with the launch of the ECOLIFE electric bus at the UITP Global Public Transport Summit 2025.

JBM Enters the European Market, Launches ECOLIFE at UITP Summit 2025

UAE Rollout Plan

Al Habtoor Motors will introduce JBM e-buses across multiple segments, including:

• Urban city services
• Staff and school transport
• Tarmac shuttles
• Intercity and tourist coaches

Equipped with lithium-ion battery systems, advanced safety, and smart charging, the buses are designed for UAE’s climate and meet national EV standards.

With one of the world’s largest integrated bus manufacturing facilities in India, JBM can produce up to 20,000 e-buses annually. Its fleet has already clocked 200 million km, served over 1 billion passengers, and saved 350 million litres of diesel. JBM now pledges to cross 3 billion km globally in the next 3 years.

Pinnacle Industries Powers Amrit Bharat Express with World-Class Seating Solutions

Nishant Arya, Vice Chairman & MD, JBM Auto, said:

“The UAE is a strategic market for us. With Al Habtoor Motors’ strong local expertise and JBM’s EV ecosystem, we will deliver reliable, sustainable, and future-ready mobility solutions.”

Ahmed Al Habtoor, CEO of Al Habtoor Motors, added:

Aligned with the UAE’s environmental goals, this partnership is a milestone in green mobility. With JBM’s proven EV technology and our strong local expertise, we aim to become one of the top two e-mobility players in the region.

This collaboration is projected to reduce CO2 emissions by over 2.8 billion kg and save 1 billion litres of diesel over the next decade.

By combining technology, infrastructure, and services, JBM and Al Habtoor Motors are setting a new standard for clean, efficient, and sustainable transport in the UAE.