Busworld Europe 2025: A Showcase of Innovation, Scale, and Industry Momentum

Busworld Europe 2025 concluded in Brussels with record participation, groundbreaking innovations, and a strong focus on zero-emission and digital mobility.

Busworld Europe 2025 concluded with strong participation and high energy, reaffirming its status as a globally central gathering for the bus and coach industry.

The event, held in Brussels from October 4 to October 9, witnessed a sharp increase in exhibitor numbers, visitor footfall, product debuts, and media coverage, underscoring the sector’s momentum heading into the next cycle.

This year’s edition occupied approximately 82,000 m² of exhibition space, navigating through 6.8 km of corridors and extensive displays.

The show welcomed 559 exhibitors from 40 countries, including 81 bus manufacturers (up from 66 in 2023), and featured 209 vehicles indoors and 29 outdoors – a lineup that would stretch over 3.5 km if arranged front to back.

Attendance also surged – the event recorded 45,427 visitors from 101 countries, marking a notable uptick from past editions.

Exhibitors reported strong engagement, with many citing business leads and serious interest from operators, engineers, and decision-makers.

Media presence at Busworld 2025 was robust. A total of 405 accredited journalists, vloggers, and photographers from 49 countries were present, alongside about 50 social media reporters and influencers.

The event hosted 34 press conferences and 23 vehicle unveilings/innovation premieres, reinforcing its role as a platform for product launches and global visibility.

Also, new in this edition was the launch of Busworld Plaza – a new digital platform designed to complement, not replace, the physical event. It acts as a continuous connection between Busworld editions and offers a year-round entry point into its global network.

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“After months of preparation, the opening day is always special, a moment shared by every team member. The energy throughout the show is incredible, and when bus horns sound at 18:00 on the final day, it’s hard to say goodbye. Thank you to all our exhibitors, visitors, and supporters — you drive us.”

Mieke Glorieux, Managing Director, Busworld Europe

Congress Highlights & Key Themes

Parallel to the exhibition, the Busworld Europe Congress offered a four-day programme of sessions on zero-emission technology, digitalisation, safety, socio-economics, and long-distance coach travel. Attendance remained high, indicating strong interest in knowledge exchange. Speakers include EU officials, major OEMs like Daimler Buses and ZF, and operators such as Flixbus, RATP, and De Lijn.

Three major insights emerged from the Congress:

• By 2030, over 60 % of urban buses in Europe are expected to be battery electric, signaling momentum in the zero-emission transition.
• The definition of “zero emission” may evolve beyond tailpipe metrics to embrace carbon neutrality across the lifecycle, especially for long-haul transport.
• Seamless vehicle–generated data exchange was flagged as critical for designing safe, comfortable, multi-modal mobility systems.

These takeaways reflect the industry’s focus on holistic decarbonization and the convergence of digital systems with vehicle technology.

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Industry Impact & Outlook

Busworld 2025 reinforced several sector trends. The rise in manufacturer participation confirms increasing confidence in bus innovation, while the volume of product debuts suggests aggressive investment in next-generation drivetrains, autonomous systems, and digital infrastructures.

Many exhibitors leveraged the stage to showcase advanced electric and sustainable solutions—not just prototypes but near-production models, underlining how the marketplace is edging into electrification more seriously than ever.

Finally, the breadth of participation, across manufacturers, suppliers, policymakers, and media, reinforced Busworld’s position as a bellwether for where the industry is heading globally.

Overall, Busworld Europe 2025 closed its doors with strong metrics, bold innovations, and notable industry signaling. As the bus and coach sector navigates the shift to zero emission, digital integration, and design excellence, with Busworld as a pivotal stage, its eyes will already be on the next edition in 2027.

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