NueGo Leads India’s Intercity E-Bus Safety Revolution with Full-Fleet ADAS Integration
NueGo has become the first intercity electric bus service in India to equip its entire fleet with Advanced Driver Assistance Systems (ADAS), setting a new benchmark for safe, sustainable, and tech-enabled travel.
NueGo, GreenCell Mobility’s premium electric intercity bus service, is setting a bold precedent in road safety by becoming one of the first operators in India to equip its entire fleet with Advanced Driver Assistance Systems (ADAS).
From its inception in 2022, the company has embedded this cutting-edge technology into every vehicle—well before regulatory mandates—demonstrating a clear commitment to proactive safety and innovation.
Now operating a fleet of over 275 electric buses across multiple cities, NueGo’s decision to standardize ADAS isn’t just about compliance—it’s about creating a new norm for modern mobility.
Core ADAS features such as Automatic Emergency Braking (AEB), Electronic Stability Control (ESC), and Driver Drowsiness Detection work seamlessly together using radar, sensors, and cameras.
These tools provide an additional layer of awareness for drivers, reducing the likelihood of accidents and ensuring a smoother, more secure experience for passengers.
“NueGo has always put guest safety at the heart of everything we do,” said Devndra Chawla, MD & CEO of GreenCell Mobility. “By making ADAS a default across our fleet early on, we’ve not only raised the bar for intercity travel but also shown what’s possible when technology meets intent. For us, comfort, sustainability, and safety are inseparable pillars of a future-forward transport system.”
But NueGo’s approach to safety doesn’t stop with ADAS. The brand has introduced a robust set of measures that reflect a deep understanding of passenger needs and concerns.
Drivers undergo mandatory breathalyzer tests before each journey, while AI-powered driver behavior monitoring systems ensure continuous vigilance behind the wheel. Every vehicle is tracked in real time from a centralized 24/7 command center.
To further enhance passenger trust, NueGo has introduced women-specific safety initiatives like “Pink” reserved seating and a dedicated helpline. Features such as live GPS tracking, onboard CCTV surveillance, and consistently trained staff add layers of reassurance.
Even the pit stops are thoughtfully planned—clean, well-maintained, and focused on providing a secure rest environment.
By aligning cutting-edge technology with human-centric service, NueGo is not just offering electric mobility—it’s reimagining what safe, inclusive, and responsible intercity travel looks like in India today.
