Tata Motors Enters Thailand: Introduces New Trucks and Service Network
Tata Motors enters Thailand in collaboration with global automotive major Inchcape Plc. Will offer Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14, and the flagship Tata Prima 5038.S.
Tata Motors has entered Thailand in partnership with Inchcape Plc to sell its range of trucks.
In collaboration with its authorized distributor, Inchcape, a major player in the global automotive distribution sector, the company has officially launched sales and service operations for its commercial vehicles across Thailand.
This strategic move underscores Tata Motors’ dedication to transforming the landscape of commercial transportation in Thailand.
The impressive lineup includes the Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14, and the flagship Tata Prima 5038.S. These cutting-edge trucks are accompanied by a range of value-added services such as Tata Protect and Tata OK.
In April 2023, Tata Motors solidified its presence in Thailand through a strategic partnership with Inchcape plc, appointing them as the distributor for commercial vehicles in the region.
To ensure seamless access to support and services throughout Thailand, Inchcape plc is set to establish an extensive network of 13 customer touchpoints, strategically positioned for sales, service, and spare parts assistance.
Tata Motors’ Thailand CV Lineup
| Tata Super Ace | A proven and versatile vehicle with a 1-tonne payload capacity, catering to diverse applications such as food trucks, e-commerce, FMCG, and intra-city logistics, among others. |
| Tata Ultra T.9 | Built on the world-class Ultra platform, offering a 5-tonne payload ideally suited for short-haul and intra-city applications. |
| Tata Ultra T.14 | A harmonious blend of technology and operational cost efficiency designed for various applications, including FMCG, fruits & vegetables, and e-commerce, among others. |
| Tata Prima 5038.S | The flagship heavy commercial vehicle from Tata Motors, providing unparalleled comfort, cutting-edge technology, and features. Ideal for logistics, industrial, and construction applications. |
At the outset, Inchcape will roll out the Tata Super Ace, Tata Ultra T.9, Tata Ultra T.14, and the flagship Tata Prima 5038.S, catering to diverse industry needs in Thailand.
These vehicles promise best-in-segment performance, fuel efficiency, reliability, and comfort, tailored to meet Thailand’s unique requirements.
Future plans include expanding the vehicle portfolio to align with the evolving market demands.
In addition to leading-edge vehicles, Tata Motors will offer value-added services for streamlined vehicle lifecycle management.
This includes Tata Protect, an all-encompassing maintenance and service package comprising warranty, roadside assistance, genuine parts availability, and on-site maintenance, and Tata OK, a pre-owned vehicle program incorporating buyback and sales services. The Ultra and Prima range will feature Tata Motors Fleet Edge, a connected vehicle platform driven by data analytics.
With a legacy spanning over seven decades, Tata Motors operates in 44 countries, including Africa, the Middle East, South and Southeast Asia, South America, and CIS, among others.
The company’s advanced research and development facilities consistently pioneer innovative mobility solutions, emphasizing alternate fuel technologies such as battery-electric, hybrid, CNG, LNG, and Hydrogen Fuel Cell technology.
