MIC E-Mobility’s Sanjiv Sharma Shares Vision for India’s Luxury Sleeper Bus Segment

Sanjiv Sharma, CMO of MIC E-Mobility, shares how the company aims to redefine long-distance travel in India with luxury sleeper electric buses, specifically targeting private operators.

India is racing toward its net-zero goal by 2070, and government electrification policies are accelerating the shift in passenger mobility. Long-distance travel is seeing unprecedented traction, with intercity routes emerging as the new frontier. While most e-mobility players focus on city buses, a new wave is targeting intercity travel, combining sustainability with comfort and efficiency.

Into this space steps MIC E-Mobility Pvt. Ltd, promising to redefine long-distance electric bus travel with smart technology, luxury, and reliability at its core.

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A New Electric Bus Manufacturer in India

As a new electric bus manufacturer in India, MIC E-Mobility is focused on building next-generation electric coaches for both global and domestic markets. The company is mentored by MIC India (Master Instrument Corporation India), a trusted name since 1988 in power electronics and semiconductor components.

Founded with a clear-eyed focus on intercity electric coaches, MIC E-Mobility aims to bridge a crucial gap in India’s EV landscape. According to Sanjiv Sharma, CMO, MIC E-Mobility, the idea was driven by market opportunity and supportive policies.

“Government schemes, fluctuating fuel prices, and shorter vehicle lifespans compared to EVs make the transition inevitable. With only 5% GST on EVs versus 18% on diesel buses, the shift toward electric intercity travel isn’t just logical, it’s essential,” shares Sharma.

“India is on the cusp of an intercity transport revolution. EVs are not the future, they are the present. At MIC E-Mobility, we’re committed to creating coaches that set new benchmarks in safety, comfort, and reliability. We’re not just building buses; we’re building the future of intercity travel in India.”

Sanjiv Sharma, CMO, MIC E-Mobility

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Spotting the Market Gap

While established manufacturers focus on government PPP orders, MIC E-Mobility is targeting an underserved segment – private operators and the luxury intercity coach market.

“All major EV manufacturers are tied up with government projects, leaving private and retail operators underserved. Nobody has truly focused on hybrid or luxury long-distance buses, which is exactly where we want to make an impact,” Sharma notes.

The approach is tailored for real-world conditions where flexibility and passenger experience matter as much as efficiency.

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Scalable Manufacturing with Global Standards

Based in Pune, Maharashtra, MIC E-Mobility’s facility is designed for scalability, with a planned production capacity of 1,800 buses per year.

The company combines international collaborations with domestic innovation, ensuring products meet both global standards and Indian operating conditions.

“We’ve tied up with reputed international and Indian automotive pioneers to create a product that balances quality, reliability, and local adaptability,” adds Sharma.

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Focus on Luxury Sleeper Electric Buses

Unlike most EV players who prioritize city operations, MIC E-Mobility is focused on 13.5-metre sleeper electric buses, designed for long-distance comfort and performance.

This focus marks a shift from volume-based production to value-based mobility, emphasizing technology, design, and passenger satisfaction.

“The luxury intercity segment has remained largely untapped. Private operators want more than transport, they want reliability, safety, and premium passenger experience. That’s our focus.”

Sanjiv Sharma, CMO, MIC E-Mobility

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Technology at the Core

Each MIC electric coach is designed as a connected and intelligent platform. Features include real-time telematics, advanced battery management, predictive diagnostics, and smart infotainment systems, offering operators both efficiency and insight.

“We want to give operators tools for smooth operations and passengers a journey they can trust,” says Sharma. “Reliability is just as vital as comfort in long-distance travel.”

Equipped with cutting-edge electric propulsion systems, MIC E-Mobility’s luxury electric buses in India promise lower running costs, longer life, and a reduced carbon footprint, redefining intercity electric travel.

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Navigating India’s E-Mobility Transformation

According to a recent TechSci Research report, India’s electric bus market, valued at USD 396 million in 2025, is projected to reach USD 1.36 billion by 2031, growing at a 22.8% CAGR. The luxury and intercity electric coach segment is emerging as the next major growth frontier.

And this is exactly the segment that MIC E-Mobility is targeting. By identifying an untapped niche, investing in scalable manufacturing, and focusing on operator needs, the company aims to accelerate the adoption of intercity electric coaches across India.

“Our mission is clear. We want to make long-distance travel cleaner, more reliable, and more comfortable. By doing so, we help operators elevate their services and passengers experience a new standard of intercity travel,” adds Sanjiv Sharma.

Coupled with MIC India’s forward-looking vision, MIC E-Mobility is poised to transform India’s intercity bus landscape. It’s a story of strategic clarity, technology-led innovation, and commitment to delivering value where it matters most — on the road.

As India moves toward cleaner, smarter, and more efficient transport, MIC E-Mobility isn’t just entering the market; it’s aiming to define it.

This article was originally published in the October 2025 issue of our monthly magazine, The Bus Insider.